About Sandra Li
About Sandra Li
Chairwoman, AOYE Group
Australian Asian Business Leader of the Year 2024
Sandra Li is a visionary executive, global strategist, and the driving force behind the AOYE Group—an international organisation shaping the future of talent mobility, investment, and cross-border innovation. With over 30 years of experience across Asia-Pacific, North America, and Europe, Sandra has built an extraordinary career at the intersection of international business, policy advocacy, and strategic migration leadership.
As Chairwoman of AOYE Group, Sandra leads with foresight and influence, drawing on a distinguished history of public and private sector engagement. Her leadership is informed by decades of experience advising on government policy in areas such as economic migration, international investment, and multicultural affairs. She has held senior advisory roles on both national and state platforms, including the National Investment & Immigration Council and as a former Advisory Board Member of Multicultural NSW, contributing to key initiatives that support inclusive growth, skilled workforce development, and global competitiveness.
Sandra is also a co-author of the Australia Global Talent White Paper (2022), a significant thought leadership piece that continues to inform how Australia attracts and retains the world’s best talent. Her insights are regularly sought by senior policymakers, industry associations, and corporate leaders seeking strategic guidance on navigating the global talent economy.
A highly respected figure in international business circles, Sandra has worked with Fortune 500 corporations, entrepreneurs, and innovators, helping them seize opportunities through cross-border expansion. Her ability to bridge government policy with commercial outcomes makes her a powerful advocate for ethical and future-focused talent mobility.
Recognised in 2024 as the Australian Asian Business Leader of the Year, Sandra continues to steer AOYE Group’s growth across Australia, the US, UK, NZ and Greater China, leading a global team focused on unlocking human potential, fostering innovation, and connecting the world’s brightest minds with the opportunities they deserve.
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